Advertising

Tuesday, April 3, 2007

How to tell when "click fraud" is being perpetrated on your Adsense account

by Gerald Carroll
Google Adsense posseses very sophisticated monitoring equipment that detects what it determines to be "click fraud;" i.e., any type of clicks on Google Adsense ads that are not part of the random advertising process. Adsense account holders are simply not allowed to fake clips in any manner. They cannot encourage friends or relatives to click on the ads, they certainly cannot click on to their own blog's ads, and so forth.

So if you pull up your Adsense account and your "impressions" (that is, the times that someone actually clicks onto your blog and reads a post) and "clicks" (how many times someone clicnks onto one of the little blue Adense ads pasted onto your post and/or page) have suddenly skyrocketed tenfold or more, you will want to look into that.

Could be a jealous blogger might want to sabotage your account, which they can do by simply pasting your blog's URL onto an illegal blogg clicking service - one that computerizes the clicking process and, in essense, rips off the advertiser.

But Google assumes each blogger has deep knowledge about his or her blog and how it is being marketed. Once an Adsense account is revoked, it is seldom if ever renewed.

Staying in touch with Google Adsense support staff can be helpful. They can't say whether someone is trying to wipe you out, but they will notify you when you are not incompliance with their terms and service.

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