Avoid popular keywords

Everyone is telling you to make websites optimized for the hottest keywords. *Ehrhrhhrtt!!! Don’t do that if you actually want to see your Adsense profits increase. See, when everyone goes for the same keywords, clickthroughs increase, and the cost per click decreases, until the revenue from these once-high-paying keywords is diluted across hundreds of thousands of content providers. A better strategy? Write about tiny niche topics. They may not be the next “Vioxx,” but they’ll pay well.