Advertising

Tuesday, April 3, 2007

5 Reasons Many Adsense Sites Don't Make Money

by Caz Brown
Adsense has changed a great deal since conception. Now everyone has Adsense on their websites. There are many reasons why many Adsense sites make no or very little money. Some are out of our control, such as the market being saturated and the consumer becoming immune to that type of advertising. However, there are many things you can do to improve your ability to make an income off Adsense.

1. Publish new information as frequently as possible. Nobody likes a stagnant site.

2. Try to make the information as targeted to a niche as possible. If the content on your site is too broad then the ads aren't going to be targeted to the interests of the viewer.

3. If possible add the Adsense for Search as well as Content. People are more likely to click on the ads when they are directly related to the search they just entered.

4. Use Adsense in conjunction with AdWords. You need traffic to view your site if you want them to click on the ads contained on it.

5. And finally, if the above doesn't work, perhaps Adsense is not for your site. There are plenty of Affiliate networks and other text link programs that you can make significant money from. Go with the program that best suits your site, not the other way round.

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